"Titanium" comes from the Latin word titans, which means "children of the Earth" and is the 9th most common element in the Earth’s crust.

William Gregor discovered titanium in 1791 during his study of magnetic sand (menachanite) from Menachan in Cornwall. J.J Berzelius first isolated the metal in 1825 and commercial production of titanium metal and TiO2 pigment began in the 1940s.

Titanium is absolutely immune to environmental attack, regardless of pollutants. Where other architectural metals exhibit limited lifespan, titanium endures. It withstands urban pollution, marine environments; the sulphur compounds of industrial areas and is failure-proof in even more aggressive environments.